Nick Crompton: From Social Media to Music Executive and Entrepreneurial Success
Nick Crompton has carved out a unique journey in the entertainment, music, and digital marketing industries. From his early days in Bradford to co-founding innovative agencies, managing viral creators, working at the highest levels of the music industry, and now building his own brand ventures, Crompton’s career represents the evolution of digital culture into mainstream business. This article explores his background, achievements, ventures, personal life, and the qualities that make him stand out.
Early Life and Education
Nick Crompton was born on 5 February 1995 in Bradford, West Yorkshire, England. Growing up in the UK, he developed an early fascination with the internet, social media, and the way digital platforms were beginning to transform communication and entertainment.
He attended Titus Salt School, a secondary school in West Yorkshire. Though not much detail is widely known about his school life, it was during this time that his interest in online content and marketing began to take shape.
His ability to connect audiences through creativity and strategy soon pushed him into the emerging world of influencer marketing — an industry that, at the time, was only beginning to gain traction.
The Birth of SocialChain
Founding Team Member
In 2015, Nick Crompton became one of the founding team members of SocialChain, a social-first marketing agency headquartered in Manchester. At just twenty years old, he played a pivotal role in building the agency’s influencer vertical.
Here, he worked with global names such as Universal, 20th Century Fox, BBC, Apple, Disney, McDonald’s, MTV, Boohoo, and ASOS. Crompton’s vision and strategic skills helped the agency become one of the most recognised players in Europe’s marketing scene.
Skills Developed
At SocialChain, Crompton mastered the art of:
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Influencer collaboration
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Content production
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Digital campaign ideation
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Cross-platform audience growth
These skills laid the foundation for his future ventures and his eventual move to Los Angeles.
Team 10: Building a Digital Entertainment Empire
Chief Operating Officer
In 2016, Crompton moved to Los Angeles and took on the role of Chief Operating Officer at Team 10, Jake Paul’s social media collective. His leadership transformed the group into a powerhouse.
Team 10 became a global phenomenon, generating:
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Over 100 million followers worldwide
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Half a billion monthly views across platforms
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Viral platinum-selling music releases
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Sold-out live events, tours, and product lines
Talent Development
Crompton worked with some of the most prominent names in online entertainment, including:
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Jake Paul
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Alissa Violet
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Tessa Brooks
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The Dobre Twins
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The Martinez Twins
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Alex Lange
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Erika Costell
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Chance Sutton
His ability to monetise online attention turned Team 10 into a blueprint for content houses worldwide. However, by 2018, internal disagreements and a changing vision led to his departure.
Universal Music Group: Corporate Leadership
After leaving Team 10, Nick Crompton joined Universal Music Group (UMG) in November 2018 as Vice President of Commercial Innovation and Artist Strategy.
Contributions
During his five years at UMG, Crompton:
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Developed global strategies for all labels and artists
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Focused on audience growth, consumption, and monetisation
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Leveraged emerging tech, streaming platforms, and social media
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Worked on record-breaking campaigns for top global artists
Artists Worked With
Crompton contributed to campaigns for Taylor Swift, Justin Bieber, Shawn Mendes, Selena Gomez, The Weeknd, Ariana Grande, The Beatles, Queen, BLACKPINK, and SuperM.
This experience solidified his reputation not just as an internet personality but as a true executive capable of operating at the very top of the global music industry.
SIX3SIX and SIX3SIX LABS
Founder of SIX3SIX
In April 2023, Crompton launched SIX3SIX, a talent management and entertainment company based in Beverly Hills. The company focuses on managing and developing music artists. One of its notable clients is Elliot James Reay, a rising singer-songwriter.
SIX3SIX embodies Crompton’s philosophy of blending digital influence with traditional music management — bridging the gap between social media fame and long-term artistic careers.
SIX3SIX LABS
In April 2025, Crompton expanded with SIX3SIX LABS, the brand innovation arm of SIX3SIX. This venture focuses on developing culturally resonant products at the intersection of entertainment, lifestyle, and social media.
The goal is to create, launch, and scale category-defining brands that resonate globally. This move marks Crompton’s shift from executive and manager to brand innovator and entrepreneur.
Nick Crompton Net Worth
Nick Crompton’s net worth is estimated to be between $1.6 million and $2 million. His income sources include:
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Early YouTube and social media earnings
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Executive role at Universal Music Group
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Founding SocialChain
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Team 10 revenue from music, merch, and content
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Current ventures SIX3SIX and SIX3SIX LABS
His career trajectory shows how a digital entrepreneur can evolve from internet personality to high-level executive and business founder.
Is Nick Crompton Married?
Nick Crompton is not married.
He publicly came out as gay and introduced his boyfriend Levy Erskine in 2017. The couple met via Tinder, and Crompton openly shared his relationship during his time at Team 10. While he remains private about his personal life today, his openness was widely praised for inspiring LGBTQ+ visibility in the influencer industry.
Nick Crompton Funny Moments
Crompton is known not only for his business success but also for his humour. His most famous funny moment came in the Team 10 song “It’s Everyday Bro” with the lyric:
“England is my city.”
The phrase quickly went viral, becoming a meme and cementing his place in internet culture. Despite the joke, Crompton has embraced the humour, showing his ability not to take himself too seriously.
Fans often share compilations of his funniest lines, reactions, and meme-worthy moments — proof that Crompton is both a savvy businessman and a charismatic internet personality.
Personality and Public Image
Crompton balances professionalism with approachability. While he has stepped away from constant public content, his leadership roles and interviews show a man who is:
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Ambitious
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Strategic
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Funny and self-aware
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Loyal to his collaborators
He embodies the shift from internet fame to long-lasting business impact.
Legacy and Future
Nick Crompton’s legacy lies in his ability to adapt and innovate. From co-founding SocialChain, scaling Team 10, steering Universal Music Group strategies, to founding SIX3SIX and SIX3SIX LABS, he has consistently stayed ahead of digital trends.
Looking ahead, it is clear that Crompton intends to grow his ventures into global lifestyle and entertainment brands, redefining how audiences connect with creators and products.
Conclusion
Nick Crompton is far more than the “England is my city” meme that made him an internet sensation. He is a visionary entrepreneur, music executive, and brand builder whose career spans over a decade across talent management, marketing, music, and digital innovation.
From Bradford classrooms to Beverly Hills boardrooms, his story reflects how digital culture can lead to global influence. With SIX3SIX and SIX3SIX LABS, Crompton’s next chapter promises to further bridge entertainment, social media, and brand innovation — solidifying his place as a leader in the new age of digital business.
