Amy Richards: UK online business consultant, Squarepeg podcast creator, and customer-journey strategist
Who is Amy Richards?
Amy Richards—also known professionally as Amy (Allen) Richards—is a UK–based online business consultant and mentor who helps coaches and online course or membership creators build clear, human-centred customer journeys. Operating under Amy Richards Online, she combines strategic thinking with hands-on technical know-how to streamline funnels, elevate websites, and engineer launches that feel simple, scalable, and sustainable. As the creator and host of the Squarepeg podcast for autistic adults, she also brings a proudly neurodivergent perspective to business design, community building, and accessible digital experiences.
A neurodivergent lens that creates clarity
One of the qualities clients most often associate with amy richards is her ability to create order from chaos. Drawing on autistic and ADHD strengths—focus, pattern-spotting, and systems thinking—she helps founders untangle messy back-ends, simplify tech stacks, and prioritise what truly moves the needle. That blend of empathy and engineering is central to her practice: she considers both the human being at the keyboard and the human at the other end of the funnel.
Amy Richards Online: services and signature approach
Strategy sessions that map the next right step
Amy’s strategic intensives give founders a practical flight plan: proposition clarity, pricing and packaging, list-building pathways, and a realistic delivery model. Rather than generic advice, she co-creates an action map that fits each coach’s capacity, values, and growth stage.
Website and customer-journey audits
Under Amy Richards Online, she conducts in-depth website and funnel reviews—from homepage messaging and navigation to checkout friction and onboarding. Expect specific recommendations on microcopy, accessibility, email capture, segmentation, and post-purchase nurture so every click feels intentional.
Design and build with an eye for detail
Her design and build projects emphasise clean structure, readable typography, and conversion-friendly layouts. She pays close attention to information architecture and accessibility, ensuring prospects can find what they need without cognitive overload.
Launch guidance and technical support
Whether it’s a live course, evergreen programme, or membership relaunch, amy richards coordinates the tech, timelines and team so creators can stay present for their audience. She integrates email automations, checkout sequences, and course delivery in ways that reduce last-minute scramble and increase show-up and completion rates.
How she works behind the scenes
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Simplicity first: fewer moving parts beat shiny complexity.
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Human-centred design: every step considers the prospect’s energy, attention, and needs.
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Measurable milestones: goals, not guesses—so progress is easy to track and celebrate.
Career timeline: from classrooms to digital entrepreneurship
Early digital foundations: Bytemedia Limited
Before her education career, Amy trained and worked as a Web Designer at Bytemedia Limited in Swansea, designing and managing client websites. That early grounding in practical web production still informs her approach: purposeful, fast, and maintainable.
Powys County Council: building curriculum and confidence
As a Teacher of English and Media in Powys, she taught pupils aged 11–18 and wrote, resourced, and implemented a new Media Studies GCSE curriculum. That curriculum thinking—clarifying outcomes, sequencing learning, and scaffolding success—later translated seamlessly into online course and membership architecture for her clients.
Bridgend County Borough Council: broadening classroom impact
In Bridgend, Amy taught English at Key Stage 3 and GCSE level, refining her skills in communication, editing, and student-centred planning. Her classroom craft is visible today in the way she helps coaches improve lesson flow, content clarity, and learner engagement within digital programmes.
City of Cardiff Council: leadership and equality advocacy
Within the Cardiff Council education ecosystem—teaching at Michaelston Community College and serving as Second in English across the Western Federation—Amy added pastoral and leadership responsibilities. She was recognised as an Equality and Diversity Champion, specialising in LGBT education and visibility for pupils, staff, and families. Her work in this arena was acknowledged as Sector Leading Practice by Estyn, reflecting both impact and integrity.
Innovate Trust: joining the dots in social care
As a Project Administrator for Innovate Trust—a Cardiff charity supporting adults with learning and physical disabilities—Amy coordinated service integration, training resources, and data systems. The role sharpened her operational instincts: aligning teams, processes, and information so end users receive consistent, dignified support. The same operational fluency now underpins her client launches and long-term business systems.
Virtual Assistant to Online Business Support to Consultant
In 2015 Amy stepped into entrepreneurship, first as a Virtual Assistant, then as Online Business Support, and ultimately as an Online Business Mentor and Consultant. Over this decade-long evolution, she moved from task execution to strategic partnership—retaining her eye for detail while widening the aperture to brand positioning, operations, and customer experience.
Squarepeg: a podcast shaping the conversation on adult autism
Mission and audience
Squarepeg is a podcast for autistic adults—particularly late-identified women and non-binary people—exploring identity, wellbeing, work, and community. Amy curates nuanced conversations that centre lived experience, practical support, and self-acceptance. The show has resonated widely, helping listeners feel seen while offering professionals and allies a compassionate education.
Impact and recognition
Listeners credit amy richards with creating an affirming space that reduces isolation and celebrates autistic strengths. The programme’s steady growth and reputation have drawn media attention and industry recognition, demonstrating that accessible storytelling can be a catalyst for cultural change as well as personal insight.
Education: the scholar-practitioner
Goldsmiths, University of London
At Goldsmiths, Amy completed an MA Education module focused on Aspiration and Achievement, exploring how to raise attainment for LGBTQ students by challenging the narratives that undermine anti-homophobia efforts. This research-informed lens is visible today in her advocacy for inclusive design and psychologically safe learning environments online.
Swansea University
Amy earned a Postgraduate Certificate in Education (PGCE) in Secondary Education and Teaching, and completed a Bachelor’s degree in English Literature with an upper-second-class result. The combination—a deep command of language and professional training in pedagogy—gives her a rare dual fluency in persuasive copy and effective curriculum.
University of Chester
She began her undergraduate journey studying English, Theology and IT at the University of Chester, laying a multidisciplinary foundation that later served her in both the classroom and the digital business world.
Honours and awards
British Podcast Awards, Rising Star nominee (June 2022)
Amy’s work on Squarepeg led to a Rising Star nomination—recognition of both editorial quality and community impact. The nomination underscored what listeners already knew: that her voice is distinctive, thoughtful, and quietly transformative.
The Pinc List 2020: Wales’ most influential LGBT+ people
In 2020 she was included at number 26 on the Pinc List, celebrating individuals making outstanding contributions to LGBT+ life in Wales. The honour acknowledged a decade of grassroots community building, including her leadership of social spaces for LGBT+ women in Cardiff.
Why coaches and creators choose amy richards
A strategist who listens—and delivers
Clients describe Amy as the calm, incisive partner who helps them think, decide, and act. In strategy sessions, she’s a sounding board and a systems architect; during launches, she becomes the steady hand who keeps tech, timelines, and team aligned.
Evidence of results
Founders credit her with mapping profitable offers, simplifying funnels, and supporting their biggest launches to date. Several point to milestone revenues—first six-figure years, record enrolments—not as flukes but as the product of clearer positioning and better-designed customer journeys.
Values you can feel
People trust amy richards because she brings integrity, discretion, and advocacy to every collaboration. She champions accessible design, trauma-informed communications, and inclusive policies—not as afterthoughts but as central features of sustainable growth.
Cardiff roots, global reach
Based in the Greater Cardiff Area and working remotely, Amy serves clients across the UK and beyond. Her background in Welsh schools and charities grounds her work in community and practical impact, while a decade in online entrepreneurship keeps her methods current, lean, and results-oriented.
Key takeaways for founders
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If you’re a coach or programme creator: you’ll get a strategic partner who can co-design offers, simplify your tech, and improve your customer journey end-to-end.
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If you’re scaling: expect thoughtful systems, better onboarding, and launches that feel lighter yet convert better.
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If you value inclusivity: you’ll find a mentor who centres accessibility and lived experience—because inclusive design isn’t just ethical; it’s good business.
The bottom line
Amy Richards stands out as a strategist with a teacher’s clarity, a designer’s precision, and a podcaster’s gift for human stories. From Bytemedia to the Cardiff Council classrooms, from Bridgend County Borough Council and Innovate Trust to Amy Richards Online, her path has been a steady refinement of one core skill: turning complexity into a clear, compassionate experience. For coaches and creators who want growth without the overwhelm, amy richards is the partner who will help you build a business that works—for you, and for the people you serve.
