Is Amtico Still the Market Leading LVT Brand?

Luxury Vinyl Tile (LVT) flooring has grown rapidly in popularity, with homeowners, interior designers, and commercial specifiers all drawn to its durability, versatility, and style. Among the many brands in the market, Amtico has long held a reputation for being the industry leader. But with growing competition from the likes of Karndean, Polyflor, Moduleo and others, is Amtico still at the top of the game?

To answer that question, we must look at what Amtico flooring offers and how its product ranges—Signature, Form, Spacia, First, Click Smart, and Access—meet the demands of both domestic and commercial consumers.

Amtico Signature

Amtico Signature is the brand’s flagship collection and widely considered its most premium range. Designed and manufactured in the UK, Signature offers unparalleled design flexibility with over 200 styles across wood, stone, and abstract patterns. It also allows for bespoke floor designs using Amtico’s unique laying patterns, borders, and motifs.

The key to Signature’s premium positioning lies in its 1.0mm wear layer—one of the thickest available on the market. This makes it ideal for high-traffic areas in both residential and commercial environments. In addition, it boasts a lifetime residential warranty and a 20-year commercial warranty, reinforcing its superior durability.

From a technical and design perspective, Signature sets the standard. For those seeking customisation, durability, and a high-end finish, Signature remains unmatched—helping to keep Amtico firmly in the lead.

Amtico Form

Amtico Form is a slightly more rustic, textured collection that balances aesthetics with practicality. Aimed at those who appreciate natural, tactile surfaces, Form is characterised by its authentic grain textures and realistic stone embossing.

Form has a 0.7mm wear layer, offering excellent durability for both residential and commercial applications. However, it differs in its style palette—featuring warm, organic tones and a more traditional, lived-in aesthetic.

Form also includes a urethane coating for added resistance to scratches and stains, making it an ideal choice for family homes or retail spaces. The hand-crafted appearance of Form enhances its appeal to customers seeking charm and character without compromising performance.

In short, Amtico Form keeps the brand competitive in the rustic-luxury segment, ensuring they’re not just about sleek modernism but also heritage-inspired design.

Amtico Spacia

Amtico Spacia is perhaps the most popular of all Amtico ranges due to its excellent balance of cost, design, and performance. With a 0.55mm wear layer, it’s highly durable and well-suited for both busy homes and commercial settings like offices and retail stores.

The Spacia collection includes a wide range of wood, stone, and abstract designs, all pre-configured in simple, elegant styles that work seamlessly in almost any environment.

For clients seeking quick-turnaround solutions with high-end visual appeal, Spacia ticks all the boxes. It’s this balance that keeps Amtico highly competitive in the mid-range market and reinforces their status as a go-to brand.

Amtico First

Amtico First is the entry-level collection from Amtico, offering cost-effective LVT flooring solutions without compromising on essential quality. With a 0.3mm wear layer, First is best suited to to residential use where foot traffic is lower.

It offers a limited but versatile range of designs, including contemporary woods and stones. Although it doesn’t provide the same customisation or performance as Signature or Spacia, it retains the key benefits of Amtico’s LVT—resistance to moisture, scratches, and everyday wear.

For property developers, landlords, or budget-conscious renovators, Amtico First is a dependable, stylish choice backed by a 7-year commercial and 15-year residential warranty.

While it might not compete with high-end LVT ranges on luxury, First reinforces Amtico’s accessibility and broad market reach—important qualities for any market leader.

Amtico Click Smart

Amtico Click Smart is designed for ease of installation, using a click-lock system rather than adhesive. This makes it ideal for DIY projects or fast commercial refurbishments where speed and convenience are a priority.

The 0.55mm wear layer ensures solid durability, and the product also includes an integrated underlay, offering acoustic insulation and comfort underfoot. It’s 100% waterproof and compatible with underfloor heating, which adds to its appeal for kitchens, bathrooms, and modern apartment living.

Click Smart’s range is slightly more limited than Spacia or Signature, but it still offers attractive wood and stone designs. It is a perfect fit for those who want a high-performance floor without a long installation time or professional fitting costs.

With the DIY and quick-fit market growing, Click Smart positions Amtico strongly against click-based competitors, ensuring the brand adapts to evolving consumer demands.

Amtico Access

Amtico Access is a loose-lay LVT product designed for fast installation and easy replacement. It’s primarily targeted at commercial spaces like offices, retail units, and hospitality venues where flooring may need to be installed quickly, replaced frequently, or moved as layouts change.

The tiles and planks are designed to stay in place under their own weight, making them a practical choice for raised access flooring or temporary spaces. It has a 0.55mm wear layer, offering good durability without the need for adhesives, and can be fitted over existing subfloors with minimal preparation.

While not typically marketed for domestic use, Access fills a key role in Amtico’s portfolio—providing versatility and flexibility to commercial customers. It keeps Amtico relevant in large-scale project specifications, ensuring their presence extends well beyond the residential sphere.

So, Is Amtico Still the Market Leader?

From premium customisation to practical solutions for developers and commercial clients, Amtico’s comprehensive range of products reflects a deep understanding of the market. Each collection serves a distinct purpose:

• Signature: Ultimate in customisation and durability.
• Form: Rustic elegance with a tactile finish.
• Spacia: The all-rounder for homes and businesses.
• First: Cost-effective for light use and budgets.
• Click Smart: Easy-fit for DIY and quick upgrades.
• Access: Flexible commercial loose-lay option.

Where many brands focus heavily on one segment—be it design, durability, or affordability—Amtico successfully covers them all. Their continued investment in UK manufacturing, innovative design, and sustainability initiatives further strengthen their position.

Amtico’s commitment to quality control, extensive warranties, and rigorous product testing means they don’t just follow trends—they often set them.

Conclusion

In a competitive LVT market filled with capable rivals, Amtico continues to lead through innovation, breadth of choice, and uncompromising quality. From luxury bespoke designs in Signature to practical, budget-friendly solutions in First, Amtico meets the needs of virtually every customer profile. Whether for a high-end commercial development or a family home, Amtico’s broad product offering and consistent performance make a strong case for its continued position as the market leader in luxury vinyl flooring.