Ryan Hunnings: A Strategic Leader Driving Digital Innovation and Brand Success
In the fast-evolving landscape of digital marketing and brand strategy, few professionals exemplify the blend of commercial acumen, strategic foresight, and operational leadership quite like Ryan Hunnings. As the Strategic Director at Dupree International, Ryan has carved a reputation for delivering innovative, insight-led marketing campaigns that not only resonate with target audiences but also drive measurable business growth. This article delves into Ryan Hunnings’ educational background, career journey, and the skills that have shaped his impactful presence in the marketing industry.
Early Life and Education
Ryan Hunnings’ formative years were spent at The Deepings School in Peterborough, England, where he studied from 1997 to 2004. This foundational education provided him with a solid academic grounding that would underpin his future professional pursuits. Although specific details about his higher education are not widely publicised, it is clear that Ryan’s early schooling played a pivotal role in developing his problem-solving skills and business mindset, traits that would later become hallmarks of his career.
Professional Journey
Dupree International: Leading as Strategic Director
Currently, Ryan holds the position of Strategic Director at Dupree International, a renowned UK-based creative marketing agency specialising in brand development, strategic marketing, and integrated communications. Since April 2025, Ryan has spearheaded numerous brand strategy and digital transformation initiatives across a broad spectrum of industries. His leadership focuses on harmonising creative vision with commercial goals, ensuring that client campaigns are both compelling and results-driven.
In this role, Ryan works closely with internal teams and agency partners, managing integrated campaigns that span digital platforms, content marketing, and traditional media channels. His ability to deliver insight-led strategies highlights his deep understanding of market trends, consumer behaviour, and the evolving digital landscape.
Fabb Furniture: eCommerce and Marketing Leadership
Before joining Dupree International, Ryan was the Group Ecommerce Manager at Fabb Furniture from 2020 to early 2025. Here, he led eCommerce trading and multi-channel marketing efforts, handling national budgets and agency relationships with a focus on full-funnel acquisition and retention strategies.
During his tenure, Ryan successfully oversaw a major site migration from Magento to Shopify, demonstrating his technical proficiency and project management capabilities. Additionally, he launched a specialised industry website, lovebeds.com, taking it from concept to live operation. His work at Fabb Furniture underscored his capacity to balance technical know-how with creative marketing execution, driving significant online growth.
Bauer Media: Extensive Experience in Digital Account Management
Ryan’s career also includes a significant 13-year period as a Senior Digital Account Manager at Bauer Media, where he managed key automotive client accounts. This role saw him overseeing digital campaigns for more than eight major car brands through platforms such as Parkers.co.uk and CarMagazine.co.uk.
At Bauer Media, Ryan was the strategic lead working across multiple media agencies, ensuring campaigns delivered strong ROI while aligning with client objectives. His responsibilities extended beyond campaign management to include commercial strategy, forecasting, site development, and team training, reflecting his well-rounded expertise in digital marketing operations.
Core Skills and Expertise
Ryan Hunnings embodies a multifaceted skill set that spans strategic leadership, digital marketing, brand development, and operational oversight. His key skills include:
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Strategic & Project Leadership: Proficient in managing P&L budgets, leading cross-functional teams, and delivering end-to-end project execution.
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Platform & Performance: Experienced with Shopify, Magento, WordPress, Conversion Rate Optimisation (CRO), Google Analytics, and Google Tag Manager.
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Marketing & Acquisition: Skilled in SEO, PPC, content marketing, affiliates, email/CRM campaigns, organic and paid social media, influencer marketing, and referral programs.
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Brand & Campaign Development: Adept at planning and executing campaigns that combine copywriting, photography, and video production.
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Direct & Integrated Marketing: Knowledgeable in SMS, telemarketing, direct mail, inserts, point-of-sale (POS), and app engagement.
This broad range of expertise enables Ryan to craft comprehensive marketing strategies that effectively integrate creative storytelling with data-driven decision-making.
Contributions and Achievements
Throughout his career, Ryan has consistently demonstrated an ability to drive growth and innovation within the organisations he has served. His strategic initiatives have resulted in:
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Enhanced brand narratives that align with consumer expectations and market demands.
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Successful digital transformations, including platform migrations and new site launches.
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Effective campaign management delivering measurable acquisition and retention results.
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Strong leadership fostering collaboration between internal teams and external agencies.
Ryan’s work has not only contributed to the commercial success of his clients but also positioned him as a forward-thinking leader in the digital marketing arena.
Conclusion
Ryan Hunnings stands as a prime example of how strategic insight combined with operational excellence can fuel business growth and brand strength. From his education at The Deepings School to his current role as Strategic Director at Dupree International, Ryan’s career reflects a commitment to digital innovation, creative problem-solving, and impactful marketing leadership.
In a world where digital landscapes evolve rapidly, Ryan’s ability to stay ahead of trends and deliver integrated, ROI-focused strategies makes him an invaluable asset to any organisation seeking to elevate its brand and connect meaningfully with its audience.
