Kenny Ethan Jones: A Trailblazer in Trans Activism, Fashion, and Entrepreneurship
Kenny Ethan Jones is an influential British activist, author, model, and entrepreneur who has made a significant impact on the transgender community. Known for his advocacy for trans rights, inclusivity, and body positivity, Jones has become a prominent figure in both the LGBTQ+ community and mainstream media. His journey began in 2018 when he made history as the first trans man to front a nationwide period campaign, challenging outdated stereotypes surrounding menstruation and advocating for more inclusive language. Since then, he has continued to break barriers in various sectors, ranging from fashion to media, and has created a space for authentic trans representation.
In this article, we will delve deeper into the life, achievements, and contributions of Kenny Ethan Jones. We will explore his role as an activist, entrepreneur, and model, as well as his work advocating for trans inclusivity, and the lasting impact of his initiatives on society.
A New Era in Trans Inclusivity
Kenny Ethan Jones’s journey as an activist began in 2018 when he made history as the first trans man to front a nationwide period campaign. At a time when menstruation was often seen as solely a woman’s issue, his participation in the campaign was groundbreaking. It served as a powerful reminder that menstruation is not exclusive to cisgender women but is an experience that many trans men also face. By participating in the campaign, Jones helped challenge societal norms and called for greater inclusivity in conversations surrounding menstruation.
The campaign sparked wider conversations about trans visibility in media and products, leading to further progress. Jones’s advocacy has since expanded beyond periods, with a focus on championing body positivity, trans acceptance, and creating space for trans people in various industries. His work in promoting awareness has earned him recognition from global brands and organizations, making him a leading figure in trans advocacy.
Becoming a Thought Leader and Advocate for Change
Kenny Ethan Jones’s voice extends beyond activism, as he has also contributed to conversations about allyship and empathy. In 2024, he published his debut book, Dear Cisgender People: A Guide to Allyship and Empathy. In this book, Jones provides a unique perspective on the trans experience, offering insight into gender dysphoria, the intersectionality of being both Black and trans, and the struggles that many transgender individuals face when accessing gender-affirming care. His book is a valuable resource for those looking to understand the complexities of gender identity and how they can support their trans peers.
Jones’s activism is not limited to his book; he has also worked with global brands such as Nike, Hinge, Google Pixel, and Spotify to produce impactful media campaigns that promote inclusivity and diversity. Through these collaborations, he has successfully amplified the voices of trans people and has brought more awareness to issues such as body positivity, trans rights, and inclusive language. His ability to work alongside such influential brands further solidifies his role as a change-maker in the trans rights movement.
Entrepreneurship: LostFame and the Launch of Masculine Period Underwear
In 2025, Kenny Ethan Jones took his activism to a new level by launching LostFame, a brand specialising in masculine period underwear. His motivation for starting this business stemmed from his own struggles to find period products that suited his needs as a trans man. Jones realized that there was a significant gap in the market when it came to period care products that were both functional and affirming for trans men. As a result, he felt compelled to create something that would resonate with others like him.
LostFame has been a revolutionary product in the world of period care. The brand focuses on providing trans men with the comfort and support they need during menstruation, eliminating the feeling of alienation that often accompanies the use of traditional period products. Jones’s commitment to creating a trans-inclusive product is another testament to his dedication to making the world a more inclusive place for all individuals.
Consultancy and Advocacy for Trans-Inclusive Practices
Jones’s influence extends beyond his media campaigns and business ventures. He has worked as a consultant, advising various organisations on trans-inclusive practices. One of the notable areas where his expertise has been sought is in government and institutional spaces. He has worked with the HM Government to promote body positivity and inclusive representation, and he has contributed to discussions on online safety for trans people with The House of Lords. Additionally, Jones has collaborated with Instagram to address issues such as deadnaming and misgendering, and with Ofcom to enhance trans visibility in the media.
His consultancy work aims to ensure that trans individuals are not only seen but also respected and supported in all facets of society. By helping organisations develop more inclusive practices, Jones continues to play a pivotal role in advancing the rights of trans people in both the public and private sectors.
Public Speaking and Thought Leadership
Kenny Ethan Jones’s voice is not just heard through social media and his business initiatives; he is also a sought-after public speaker. He has shared his insights and experiences at prestigious events such as the Cheltenham Literature Festival, The WOW Foundation, and Sony, as well as with major corporations like Lloyds Banking Group and Tesco. His public speaking engagements focus on raising awareness about trans issues, breaking down stereotypes, and advocating for equal rights for all.
As an experienced speaker, Jones uses his platform to challenge societal norms and inspire change. He has become a beacon of hope for many trans individuals who may feel overlooked or misunderstood. Through his public appearances, he demonstrates that trans voices are not only valuable but essential in the broader conversation about gender and identity.
The Role of Social Media in His Activism
Social media has played a significant role in Kenny Ethan Jones’s advocacy efforts. Through platforms like Instagram and TikTok, he has been able to share his personal journey, educate others, and connect with a wide audience. His social media presence has grown exponentially, and he now boasts a following of over 100k people. His content is a mix of personal reflections, educational posts, and updates about his initiatives, making him a key influencer in the LGBTQ+ community.
One of the highlights of his social media journey was his documentation of his experience harvesting eggs for his sister in 2024. This vulnerable and empowering moment was shared on TikTok, where Jones detailed the emotional and physical challenges of the process. His openness and honesty in sharing such a personal experience has helped create a sense of community and support among his followers.
Conclusion: Kenny Ethan Jones’s Legacy of Change
Kenny Ethan Jones’s contributions to the trans rights movement, fashion, and entrepreneurship are nothing short of extraordinary. From his groundbreaking role in the period campaign to his launch of LostFame, he has consistently used his platform to advocate for trans inclusivity and representation. His work as a consultant, author, and public speaker has further solidified his position as a thought leader in the LGBTQ+ community.
Jones’s journey is one of resilience, authenticity, and passion. He has made it his life’s work to create a world where everyone, regardless of their gender identity, feels seen, heard, and respected. As an activist, entrepreneur, and role model, Kenny Ethan Jones continues to inspire and uplift countless individuals around the world. His legacy will undoubtedly shape the future of trans rights and inclusivity for years to come.
