Jessica Peaty: Redefining Hospitality Through Innovation and Passion
In the ever-evolving landscape of hospitality, some leaders stand out not just for their expertise, but for their passion and commitment to industry transformation. One such force is Jessica Peaty, a self-described “Sigma Female” and hospitality powerhouse. With nearly a decade of experience at The Access Group, she has become a prominent figure in the UK tech-driven hospitality sector.
Who is Jessica Peaty?
Jessica Peaty is the Head of Sales at The Access Group, based in Manchester, England. She is known for her relentless work ethic, deep-rooted industry knowledge, and a spirited approach to life and leadership. Describing herself as a “workaholic who believes in working hard but playing harder,” Jessica brings both professionalism and personality into her career.
Early Career and Foundation
Jessica’s journey started humbly—shovelling snow and dog walking in her neighbourhood. Her formal entry into the professional world began with a Level 4 Diploma in Digital Marketing and Communications. Following that, she quickly embedded herself in the world of marketing and customer experience with roles at K2L Marketing, Karen Millen, and Neighbourhood Restaurant. These early stints provided her with a hands-on understanding of customer service, fashion retail, and the vibrant energy of the hospitality world.
A Career at The Access Group
Rise Through the Ranks
Jessica joined The Access Group over nine years ago, a company known for its robust software solutions tailored to various industries, including hospitality. What began as a position in commercial account management grew into something far more impactful. Over the years, she took on increasingly strategic roles, demonstrating her ability to drive results and inspire teams.
Head of Sales: Leading with Vision
As of January 2024, Jessica Peaty took on the role of Head of Sales for The Access Group’s hospitality division. She now leads both New Business and Account Management teams across the UK market. Her focus is on customer engagement solutions and penetrating Upper Mid Market and Enterprise segments—an approach that has resulted in increased market share and exponential revenue growth.
Under her leadership, the hospitality division at Access grew from a £10 million ARR to a staggering £120 million by 2024. This kind of growth reflects Jessica’s ability to blend strategic foresight with operational excellence.
Key Responsibilities
- Driving new business development and strategic account growth
- Leading client retention efforts
- Enhancing team performance and motivation
- Collaborating with leading brands in hospitality to streamline operations and boost profits
The Access Group: Empowering Industry Evolution
Company Overview
The Access Group is one of the UK’s fastest-growing software companies. It provides business management solutions to more than 60,000 organisations across commercial and not-for-profit sectors. With a focus on cloud-based software, The Access Group empowers businesses to streamline operations, improve employee engagement, and drive profitability.
Impact on Hospitality
Through its hospitality division, The Access Group offers tools that support everything from HR and recruitment to finance, inventory, and guest management. Jessica’s work in this domain focuses on making these solutions accessible, scalable, and impactful for a wide variety of hospitality businesses—from small venues to enterprise-level hotel chains.
A Personal Philosophy Rooted in Positivity
Manifesting Success
Jessica attributes much of her success to her practice of positive thinking and manifestation. According to her, embracing a mindset of abundance and self-belief has been a turning point in both her personal and professional life.
Work-Life Balance with Flair
Outside of work, Jessica is a travel enthusiast with a love for pale rosé and global adventures. She openly shares her joy in discovering the world “one glass (bottle) of Rosé at a time.” Her vibrant personality and approachable demeanor make her a role model for young professionals who aspire to balance career ambition with authentic self-expression.
Leadership Style and Team Culture
Jessica’s leadership is marked by empathy, strategic vision, and hands-on mentorship. Her team of Account Managers under her guidance are described as “transcending,” reflecting the high-performance and high-support culture she fosters.
She believes in full immersion in the hospitality world, not just selling solutions but truly partnering with clients. This client-first philosophy has made The Access Group a trusted name in the industry and has elevated Jessica’s reputation as more than just a sales leader—she’s a catalyst for change.
Recognitions and Industry Contributions
Industry Events and Advocacy
Jessica Peaty has represented The Access Group at several major industry events, including charity galas and inclusive recognition programs. Notably, she supported events like “A Good Dinner 2017,” raising over £200,000 for causes such as Action Against Hunger and Magic Breakfast.
She’s also an advocate for diversity, equity, and inclusion, backing awards that celebrate talents from Black, Asian, and minority ethnic backgrounds in hospitality.
Future Goals and Vision
Looking ahead, Jessica Peaty aims to further push the boundaries of what’s possible in hospitality tech. Her ambitions include expanding Access Hospitality’s reach into new markets, innovating through AI and automation, and continuing to nurture the next generation of leaders.
Final Thoughts
Jessica Peaty is more than a sales executive—she’s a trailblazer redefining hospitality through dedication, innovation, and heart. Her journey from digital marketing apprentice to Head of Sales at The Access Group is not only inspiring but a blueprint for modern leadership. As the hospitality industry continues to adapt, professionals like Jessica are ensuring it evolves with purpose, efficiency, and passion.
