How AR & 3D Product Configuration Are Transforming B2B and B2C eCommerce
An Overview of AR and 3D Product Configuration
What is 3D Product Configuration?
Credit: 3D product configuration of workstation – built by VividWorks Platform
Product configuration is the process of customizing a product to meet specific customer preferences or requirements through a specific tool called a product configurator. It means that your customer can freely modify product colors or specifications, whether it’s a 2D or 3D design.
To turn this concept into reality, a 3D product configurator has become a go-to choice for many B2B and B2C businesses. It ensures 360-degree visualizations, making real-time changes and seeing the results instantly. As a result, you can easily create a more interactive, personalized journey, leading to greater satisfaction and increased sales conversions.
What is Augmented Reality (AR)?
Augmented Reality (AR) is a technology that overlays digital elements—like images, videos, or information—onto the real world. You can also access both mobile and web-based AR launches to engage customers with virtual content anytime and anywhere.
When a 3D product configurator and AR are together, the results are truly much more worthy. Within seconds, customers can see how a product fits into their environment, improving decision-making and satisfaction. Brands like VividWorks are at the forefront of this innovation in driving business growth by delivering cutting-edge features and easy-to-use interfaces.
How AR & 3D Product Configuration Benefit B2B And B2C eCommerce
Here are the outstanding points that 3D product configurators and AR can benefit the future of B2B and B2C eCommerce:
Improve eCommerce platforms’ performance
Most 3D configuration and AR tools integrate seamlessly with popular eCommerce platforms like Shopify or Magento. To kick off your journey with these solutions, you only need to add them under “an extension” or “a plugin” in your eCommerce platform store, either free or for a fee.
Undoubtedly, you can have high-performing product pages, offer customers advanced features, optimize load times, and improve mobile responsiveness—key factors for eCommerce success.
Bring immersive shopping experiences
Personalization is so important in today’s eCommerce landscape, especially in B2B and B2C markets. With these innovations, customers can effortlessly customize products to their exact specifications—it’s effective in satisfying a personal touch. More importantly, customers can interact with true-to-life product designs, tailoring a more memorable shopping journey.
Streamline sales processes
AR and 3D configuration tools empower customers to self-serve and self-design, reducing dependency on traditional sales teams. For B2C, this means a quicker path to purchase, while B2B buyers benefit from simplified workflows in longer, more complex sales cycles. In final, all can help minimize delays, eliminate guesswork, and ensure customers feel more control.
Boost conversion rates
After all, the ultimate goal of investing in a 3D product configurator with powerful AR capabilities is to enhance sales conversion rates. The immersive experience and clear price for each update can ensure customers feel more trusted, creating a sense of ownership. In other words, you might succeed in persuading curious browsers into buyers to boost your revenue.
Last but not least, these innovations are known as key drivers of digital transformation in business. This isn’t just about staying competitive—it’s about reshaping how customers interact with your products and raising your brand signature effectively.
Examples of AR & 3D Product Configuration in B2B and B2C
Below are the top product configurator examples that showcase how AR and 3D product configurations meet the demands of B2B and B2C industries, including:
#1. Lundia
Lundia, a Finnish pioneer in modular shelving systems, revolutionizes storage solutions with its powerful 3D product configurator powered by VividWorks. Customers can design shelving units tailored to their unique needs and spaces, including dimensions, materials, and finishes.
The VividWorks 3D Configurator doesn’t just stop at customization—it simplifies the purchasing process with Visual CPQ (Configure, Price, Quote). Everyone can see real-time price updates as they modify their designs, ensuring budget clarity while exploring creative options.
#2. IKEA
With IKEA 3D Configurator, you can put yourself in the ideal home furnishing, from sofas to kitchen cabinets and wardrobes. With easy-to-use customization options, users can fill their designs with any customization options within simple steps. Notably, IKEA’s features ensure fast loading time and instant displays—it saves effort for sellers and buyers.
#3. BMW
BMW’s 3D product configurator redefines car shopping by integrating AR capabilities. Customers can personalize every detail—colors, trims, and interiors—while viewing their custom BMW in stunning real-time visuals. The AR feature takes it further, where users can project a life-size model of their vehicle as a showroom-like experience.
#4. Workshop Storage
Workshop Storage, a trusted name in UK storage solutions, also partners with VividWorks to redefine customization with its innovative eCommerce configurator. As the brand noted, this 3D configurator lets you design the perfect storage system in minutes—no guesswork, no hassle.
Also, the VividWork Workshop Storage Configurator ensures efficiency and top performance, especially in tailoring every detail to your needs with precision and ease. That’s why it has been an ideal choice for home or professional use—say hello to a simpler or smarter solution.
#5. Nike
Nike features the 3D product configurator called “Nike By You,” which puts the power of design in your hands. Start by creating custom Nike shoes that match your style, choosing from a range of colors, materials, and details. Don’t worry that you only make it once; freely customize until you feel happy with the look before ordering your final design directly from the platform. With Nike By You, every pair is as unique as you are—you own your style!
#6 Sankyo Frontier
Sankyo Frontier, a leading Japanese space provider, successfully implemented the VividWork 3D Product Configurator to revolutionize its modular buildings. This fully interactive solution allows the design and visualization of 3D models like showrooms, schools, offices, or medical facilities within a few steps. In addition, its rule-based configuration helps reduce the risks of complex product rules, which ensures reachable designs and saves efforts for relevant parties.
Conclusion
Not only what is product configuration and AR, but our blog also introduces the best 3D product configurator examples for beginners to inspire how to build up. Once again, we’d like to say that 3D product configuration and AR are not just trends—they’re significantly boosting B2B and B2C eCommerce performance. Wish you the best time with these innovations!
